Searching for a new dentist can be quite the task. Unlike an online purchase of a new pair of shoes, for example – easily returned if they don’t fit – finding a dentist is an altogether more intimate experience. Health care professionals are in a position of trust and patients have to be comfortable in their choices, which means reviews are a ‘must have’ in helping them reach a decision.
The internet is an incredibly powerful tool and has changed the face of commerce forever. Looking back on the 20 years since I left full-time education, the difference in marketing services and products then and now is huge – with a strong online presence intrinsically linked to any businesses success.
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