What lies beneath

Buying dental treatment is a big decision for most of us. Not only do we need to feel reassured that the practice can deliver the treatment well, with minimal discomfort, but also – and, perhaps, more importantly – that we are going to achieve the outcome we want or desire.

Patients do not buy dental treatment. They buy what it does for them and how it makes them feel about themselves. It may be the ability to smile with confidence or eat without fear of sensitivity or fear of their teeth falling out. All we have to do is give the patient the opportunity to tell us how their teeth and mouth impacts their life. Our first face-to-face meeting with a new patient is, therefore, the perfect opportunity to start that process.