‘Trust us, we’re a dental team’

There was much to be celebrated in the overall results of the GDC’s Patient and Public Survey when it revealed earlier this year that the UK’s satisfaction with its dental care is riding on an all-time high.

For those practice teams who dedicate time, energy and resources to building, developing and marketing patients’ trust – in its staff and its dental treatments and the safe environment within which these are delivered – then well done. This is testimony to your hard work.

The estimated worth of the UK’s primary care dentistry currently stands at £5.8 billion – but, for those practices that work on the principle that ‘if we get a percentage of that, we should be successful’, there is much work to be done. As we well know, a business does not succeed simply because it exists – whatever the industry.