Review your social media
What’s been working and not working for you so far? Have you managed to post regularly, are the right people engaging with you? Are you using new features such as reels or stories? Are your accounts growing steadily and performing in the way you want?
Review exactly where your social media is at before making a plan of action.
Brand guidelines
At Miss Social, we use a one sheet guide that covers everything from brand colours, logo sizes, fonts and also brand values.
Brand values are your practices personality! What personality traits do you want to come through on your social media? Look at why patients are choosing to come to you... Is it for your great customer care, is it because you focus on cosmetic dentistry? This will help to define your brand values more accurately.
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