Everything we do has an impact on the world around us. While industry and global political leadership are frustratingly slow to drive social change, a growing number of companies across a wide range of sectors are pushing ahead with a green revolution. It is gratifying to see businesses investing in more sustainable practices as eco-conscious customers seek out less environmentally damaging products – switching everything from cosmetics to bank accounts.
Young people are always the biggest consumers but for both tech native millennials (1981–1996) and Gen Z’s (born 1997–2012) environmentalism and ethical consumption are a major influence on their lives. The Deloitte Global 2021 Millennial and Gen Z Survey refers to them as ‘Generation Green’. The stats in this report and others demonstrate their increasingly environmentally and social-conscious consumer behaviour.
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