Reference/Features

The designer approach to digital orthodontics

4 mins read Aesthetic dentistry
Orthodontic nurse Francesca De Rosa describes her role at London Lingual Orthodontic Clinic, which is pioneering digital technology

When bespoke tailoring is under discussion, the words Savile Row might come to mind. This small London street has built its reputation over several centuries for bespoke tailoring for the elite. Not so far away, of course, is Oxford Street, home to some of the UK's most famous department stores. These are the places you go to in order to buy ‘off the peg’ garments. They are likely to be very fashionable and you can choose your size but, if it's customised detail that matters, you will want your own tailor. The London Lingual Orthodontic Clinic is nearby to both streets and many of the patients we treat expect a Savile Row approach, both in terms of their treatment and the level of service they experience. And they get it. Their expectations are high and they are referred by leading dentists who have high expectations on their behalf.

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