The daily tsunami of advertisements in modern day life makes it difficult for many companies to stand out. Among the thousands of posters, trailers, social media reels, and video advertisements, how can smaller businesses make an impact and be remembered?
Storytelling is almost as old as language itself; it is a universal experience found in all cultures, both ancient and modern. An effective story promotes empathy and helps us make sense of the events and people around us. It can also be used for marketing and enhancing a customer’s experience. For dental practitioners looking to grow their business, incorporating stories within the marketing plan can increase engagement with patients and help to reach a larger audience.
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