Saving time on social media

Social media is one of the most effective ways to grow a dental practice today, but it can also be one of the most time-consuming and resource-draining marketing strategies too, especially if you don’t really enjoy being on the platforms personally.

The good news is that there are many ways you can save time and become more productive in managing your time online. All it takes is some organisation, a few social media tools and a dash of creativity.

Here are my top five tips which can help you smash your social media goals, without the endless scrolling!

Batch your content

When you batch content and social media posts, it’s much easier to manage your time productively. There are a few different methods to batching content – you can set aside an hour or so per week to produce the graphics and write the captions. Once they’re uploaded into a scheduler, which will automatically publish your content, you can ‘set and forget’. I’m a big fan of AgoraPulse, but there are plenty of free options available these days.