I don't really like paying my council tax. It slips out of my bank account on a monthly basis, so I don't often think about it, but I also rarely think about what I get for it.
If I were going to buy something nice – a good meal, a weekend in a nice hotel or a new gadget, that £180 I pay the council would be very useful. In fact, it would be very nice to spend it on something for me, personally. I would likely be happy to spend more than that, as a treat. What I am getting at is that I would appreciate or ‘value’ the personal spend more than I value the faceless council tax. Therefore, the £180-plus I may spend on ‘me’ holds more value than the £180 I reluctantly hand over to my local governors.
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