Reference/Features

Par excellence!

3 mins read Professionalism/career development
Cheryl Hayes hails the importance of excellent patient care all year round.

The competitive world of modern dentistry often requires dental practices to provide their patients with an excellent customer experience. This is important, especially with the developing culture of shopping around for dental providers. Within a busy practice, however, it can be difficult to consistently make this the priority, so it’s useful to have a good understanding of what shapes patients’ views of their dental care experiences. It may also be useful to have measures and standards in place to maintain communication with patients to help keep your practice running smoothly.

Creating a personalised experience

To create a personalised experience for your patients you should consider ways in which you can accommodate the preferences of individual patients. This way, you can create the best experience for them and optimise efficiency in practice. This includes ensuring that patients feel they’re receiving good value when it comes to their dental care. For some, this could mean monetary value, but for many, the perceived value of treatment will be in terms of money spent as well as pain endured, and appointment waiting time. The value of the service you provide to your patients is important as if they see your practice as good value in all of these aspects, they’re more likely to become or remain loyal to your practice.

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