Kids’ toothbrushing is a big challenge for parents

Research from Oral-B has shown that 70% of parents say ensuring their children regularly pick-up a toothbrush is the most stressful element of modern parenting.

On average, parents will spend nine minutes nagging their kids to brush their teeth and when the little ones finally get brushing, they only last an average of just 76 seconds, well short of the two minutes recommended by dentists. Despite frustrated parents’ best efforts, British kids are brushing their teeth on average just NINE times a week, skipping on at least 20 occasions every month.

The research has been discovered by Oral-B, in conjunction with their #strongteethstrongkids campaign, which is encouraging parents to take part in a #BedtimeBrushChallenge. The campaign aims to raise awareness of the importance of oral health and support parents in the UK to ensure children have access to better oral health care from home, with tips from experts and parenting influencers.