It’s not what you say, it’s how you say it!

Communication is the act of conveying information from one place, person or group to another. Every communication involves three parts; a sender, a message, and a recipient. The sender ‘encodes’ a message, transmits it in a way that the receiver can understand, and then the receiver ‘decodes’ the information. The way the message is conveyed can be affected by a range of things. These include:

Various studies have been completed on communication and results suggest that anywhere between 70-93 per cent of communication is non-verbal. One of the most widely regarded studies was completed by Albert Mehrabian in 1971 at the University of California, he laid out the 7-38-55 concept in his book Silent Messages. The concept of the 7-38-55 rule is that face to face 93 per cent of body language is non-verbal commination: