Dentistry is a customer service-driven business. From the reception team on the frontline to the dental nursing team’s soft skills with the patient in the chair, long-term relationships are built over time.
If you want referrals, you now have to look beyond word-of-mouth recommendations. Your future success lies in building great online reviews, so it is important for everyone in the team to focus on making patients happy and encourage those who walk out the door with their expectations met to post feedback on your practice’s Facebook page or on Google reviews to increase the number of great testimonials and thereby boost the team’s star ratings.
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