No doubt, you’ve all been there. A patient arrives for their appointment full of excitement about the latest new fad they’ve seen on Instagram that ‘instantly whitens teeth’ or a service that offers cosmetic braces 'delivered straight to your door' following an online ‘30-second smile assessment’. Eyes to the sky, you realise that once again you will need to guide them gently back towards evidence-based practices. In a world driven by celebrity lifestyle, the number of patients arriving in surgeries armed with misinformation is rising. Increasingly, patient education involves unpicking this learnt information that is not only incorrect but also downright dangerous. So, how best to educate them safely and ethically?
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