The idea of growing old gracefully is unthinkable to an increasing number of Britons. Everywhere we turn, there is a beauty product or treatment designed to make us look more attractive, slimmer or younger. The cosmetic industry is booming. It is no longer an exclusively ‘female thing’ either: there has been a huge rise in the male cosmetic industry over the past few years.
Dentistry has rapidly become part of this cosmetic revolution. With celebrities such as Cheryl Cole and Simon Cowell dazzling us with their perfectly straight and unnaturally white smiles, it is perhaps not surprising that many patients are now expecting more than fillings and extractions.
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