Coordinating success

Although dentistry is always, at its core, focused on oral health, clinical techniques and approaches have developed and the range of treatments that dentists are able to offer their patients has expanded – the obvious benefit being an increase in both patient choice and the ways in which dentists can assist their patients.

There is certainly a great deal more interest in, and demand for, cosmetic dentistry. The online world has exposed people to ever-greater levels of expectation and pressure to look good. Aesthetically pleasing teeth have always been valued and have now become even more of an aspirational commodity. This is reflected in the ways that patients seek information on and engage with dental treatment. Against this backdrop, the role of treatment co-ordinator has become an established concept in some areas of practice.