Colour-coded dental care

Colour psychology is the study of hues as a determinant of human behaviour. Different colours can have different effects on people and as such can be used to influence feelings and emotions. For dental providers, colour can be used to create a persona for the practice. The most common colour used on a dental practice's website, for example, is blue and this colour has been associated with the dental and medical field for a long time for an important reason; blue conveys trust and intelligence. It provides the reassurance that a patient requires when searching for a new dentist. White is also very widely used as it transmits clinical cleanliness and the impression that the dentist is open and honest, with nothing to hide. A colour most often avoided in this profession is red. In society, it is seen as an alert for danger or implies pain and anger – none of which are positive associations for a dental practice!