Reference/Features

Closed due to COVID-19 – but open all hours

3 mins read Ethical selling/products
We pay a visit to a virtual dental shop that is supporting patients during the pandemic

An orthodontist has launched an online store providing patients with essential oral health products amid the COVID-19 crisis.

Like many dentists, Guy Deeming, practice principal of Queensway Dental in Teesside and chairman of the British Orthodontic Society’s orthodontic specialist group, was forced to close his doors to patients – many of whom are mid treatment.

Determined to offer some continuity of care during lockdown, Guy launched his website – https://bracebrushes.co.uk – to make available a range of vital specialist orthodontic products not often found outside of a dental practice.

Guy and his team are also carrying out digital treatment reviews and online consultations to stay in touch with patients, as well as posting regular practice updates and dental health tips and advice.

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