The importance of effective communication within dentistry cannot be overstated. With the chance to gain new patients, improve appointment attendance and increase treatment acceptance rates, understanding how to best develop the patient-clinician relationship is essential.
One brilliant method of communication in modern dental care is storytelling. By listening to patient stories, and telling those of the practice team, you may be rewarded with improved clinical and business outcomes.
It’s perhaps the simplest way to communicate, and recognising how to optimise the stories you tell can positively affect patient habits and choices in relation to their oral health care.
The clinical story
Patient choice is key. Many individuals are eager to engage with the decision-making processes surrounding their care. This will be helped by presenting each of the available treatment options to a patient, and the potential outcomes. People provided with decision aids feel more knowledgeable and better informed about their treatment, and have a more active role in decision making, which can help them choose the treatments they will truly be happy with.
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