Reference/Features

An immersive experience

Clementine Rees Brown details Solventum’s dive into the art world and latest launch.

One of the perks of experiencing dentistry’s event season in London is the neverending list of new and creative venues the city has to offer each year. With this in mind, there was a stroke of genius behind the choice for May’s Solventum (formerly 3M Healthcare) launch of Clarity Aligners, choosing the Frameless Immersive Art Experience in London’s bustling Marble Arch, one of the cities most innovative hybrids between art and the use of technology to enhance the audience experience.

The opportunities that cutting-edge and immersive technology offers companies looking to showcase exciting new launches and products knows no bounds, and this evening for Solventum was no exception.

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