10 ways to promote your practice

1. Preventative

Stop the rot – Tooth decay continues to be a major problem in the UK, placing significant burden not just on individuals but also on dental care professionals, the NHS and society. From the cradle to grey, innovation is a driving source in reshaping the oral health and preventative dental care market. There is a very real need to innovate in an ever-expanding oral health market that includes three key areas:

2. Restorative

Rebuilding the foundations – Restorative dentistry is a combination of art and science innovations, with the dental technician now a key player in the dental team. Innovation must drive restorative dentistry when it comes to the materials and tools used to make treatments more predictable, safer and longer lasting. Restorative technology now takes away the discomfort of impression material and digital technology makes systems faster and more efficient – both meeting the needs of patients. Crowns, bridges and tooth-coloured fillings now offer more aesthetically pleasing and more realistic results. If you have a dental technician on site, shout about it in your marketing. It reduces treatment time (no to-ing and fro-ing between practice and lab) and gives the technician access to patients – an important consideration in accurate and pleasing results.