This is a public health campaign that encourages people to quit smoking at a country level.
According to Public Health England, the campaign ‘has driven over one million people to attempt to quit smoking’ (PHE, 2017). Much of this work has been driven through local authorities, local health campaigns and national partnerships.
This campaign lets people choose the best way for them and offers support and guidance once they start their quitting journey. There are also local advice services and support groups and networks, so this journey can be made easier by not going it alone if that is a preferred way. Getting the appropriate support in this quitting journey is vital if it is to have the desired outcome.
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