The report - ‘Hooking the next generation’ - highlights how the tobacco and nicotine industry designs products, implements marketing campaigns and works to shape policy environments to help them addict the world’s youth.
This was done as part of WHO’s World No Tobacco Day campaign on May 31, 2024, during which WHO amplified the voices of young people who have called on governments to protect them from the tobacco and nicotine industry.
The report shows that globally, an estimated 37m children (aged 13–15 years) use tobacco, and in many countries, the rate of e-cigarette use among adolescents exceeds that of adults.
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