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The popularity of low-alcohol alternatives is growing among Gen-Z, says poll

1 min read Alcohol and tobacco
The Portman Group’s sixth annual survey in partnership with YouGov shows that young people are the biggest consumers of low and no-alcohol alternatives, with nearly half (44 per cent) of 18-24-year-olds surveyed considering themselves either occasional or regular drinkers of alcohol alternatives, compared to 31 per cent in 2022.

Trends also show that the younger generation is now the most sober age group overall, with 39 per cent of 18-24-year-olds not drinking alcohol at all.

The results show how these products have contributed to increasing moderation among UK drinkers – with a rise in respondents who have seen their alcohol consumption decrease as a result of low and no alcohol products (23 per cent compared to 21 per cent in 2022) and over a third (35 per cent) of those surveyed now consider themselves an occasional or regular drinker of alcohol alternatives – a significant increase from 2022 (29 per cent).

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