The court of public opinion is overwhelmingly positive about dentistry

Never has public opinion been so dominant; words or phrases like ‘trending’ and ‘going viral’ have become new additions to our vocabularies. It simply goes to prove how important consumer sentiment is, and how every organisation and industry needs to check in regularly with their audience, and most importantly listen to the feedback.

In discussing the results, Oliver Acton of Frank Taylor & Associates, reflected, “We always value the data from these surveys very highly, they give a unique and broad insight into how industry members are feeling. My overall take on the latest survey is that it is highly encouraging. Respondents were realistic about the challenges facing the industry and the need for change in certain areas, particularly NHS contracts, which did not really come as a surprise. There was a willingness, energy and appetite to drive change, and really grab the opportunity for improvement, this can only bode well for the future.”