The initiative aims to bring visibility to products that support the 48 signs of the menopause, making it easier for the 15.5m women in the UK to navigate this stage of life.
By displaying the MTick in-store (the world’s only universal shopping symbol and certification for menopause-friendly products), the supermarket has shown its commitment to making menopause more visible. The initiative aims to help women shop with confidence and find products that support their menopause journey, which can last up to 15 years.
Michael Figg, senior buying manager at Morrisons, said, "The aim of our collaboration with GenM Collective is to help our customers, who are either experiencing or will experience symptoms of menopause, to recognise their symptoms early and provide them with the relevant products to improve their personal experience.
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