As part of the government’s plan to reduce childhood obesity, the food industry – including retailers, manufacturers, restaurants, cafés and pub chains – has been challenged to cut 20% of sugar from a range of products by 2020, with a 5% reduction in the first year.
Progress towards meeting the 5% ambition is the focus of this report and is assessed against a 2015 baseline.
The assessment shows an encouraging initial start from retailers and manufacturers, achieving a 2% reduction in both average sugar content and calories in products likely to be consumed in one go.
Whilst this doesn’t meet the 5% ambition, PHE recognises there are more sugar reduction plans from the food industry in the pipeline – and some changes to products that are not yet captured in the data as they took effect after the first year cut-off point.
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