The Cancer Research UK-funded study, led by experts from the Institute of Social Marketing and Health, recruited 31 young people (11–17 years old) and 39 adults in England and Scotland to explore how warning messages on e-cigarette and refill packaging are perceived and whether alternative messages could help encourage smokers to switch to e-cigarettes.
Daniel added, “We know packaging can play a crucial role in communicating product and health messages to consumers. More work is needed to better understand how packaging and labelling can help prevent uptake among young people and non-nicotine users while simultaneously reaching those who may benefit from using e-cigarettes to stop smoking.”
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