Society urges professionals to help empower children by joining a new campaign

Tooth decay continues to be the most common reason for hospital admissions for children aged six to 10, with a staggering 40,000 children admitted every year for dental extractions. The Keep Britain Smiling campaign, supported by The British Orthodontic Society (BOS), helps to tackle the issue head-on by empowering children to take simple steps to improve their oral hygiene.

On September 28, 2023, at the British Orthodontic Society’s annual conference in London, it called on dental professionals across England and Wales to become Keep Britain Smiling ambassadors by pledging their support to champion the campaign in their area.

Keep Britain Smiling has already harnessed support from The English Football League and The Premier League Primary Stars, who are using the power of football to connect with young children about the importance of good oral health. Feedback to date on this groundbreaking campaign from children, parents and teachers has been overwhelmingly positive.