This follows a BBC Panorama episode that investigated ‘The truth about baby food pouches’.
The society has said it appreciates that for busy parents, the occasional use of a baby food pouch can help when families are on the go. However, often the contents of a baby food pouch can be low in essential vitamins and minerals, whilst containing more sugar than the NHS recommendation for daily infant consumption. According to the society, claims and visual depictions can be misleading for parents and carers of infants, who think baby food pouches are a healthy choice and are therefore opting to feed their babies these products on a regular basis.
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