The most advanced toothbrush on the market represents a new era of brushing technology, design and experience that delivers a professional clean feeling every single day.
Oral-B’s iO transforms brushing from something very functional, into a high-tech focus of beauty and desire, representing a completely new approach to how Oral-B advertises its products. For a sneak peek at the new ad please see here.
This is something that has been replicated across the wider Oral-B product range, with the new brand Vis-ID using a deeper, more luxurious, colour palette and a series of revamped iconic assets that have been updated in line with the brand’s renewed emphasis on advanced technology.
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