NHS Digital data has shown that smoking rates among pregnant women have fallen to an all-time low, with the biggest drop in smoking rates since records began in 2006. The fall from 8.8 per cent in 2022/23 to 7.3 per cent in 2023/24 follows sustained investment to provide better quit support to women who smoke within their maternity care.
The Smoking in Pregnancy Challenge Group, a coalition campaigning for improved support to quit smoking during pregnancy, said that this drop shows what can be done with proper investment in evidence-based support.
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