In a hard-hitting campaign film released on December 28, 2023, former England goalkeeper and ex-smoker David James joins a number of other ex-smokers to discuss the influence their parents’ smoking had on them taking up the habit themselves and how being around children was their motivation to quit.
It comes as the NHS launches a brand new smokefree campaign to encourage all 5.3m smokers in England to make a quit attempt this January - not only for their health, but also to help ensure young people are not being influenced to start smoking.
Research lays bare the stark reality - teens are more than three times as likely to smoke if their parents, caregivers or friends do. In a new, poignant film released today, the former England goalkeeper discusses how his family members and friends smoked around him when he was a youngster, which led to him taking up the habit. In the film, he describes how smoking impacted his performance on the football world stage.
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