The study, published in the journal JAMA Network Open and funded by Cancer Research UK, looked at survey responses from 28,393 smokers in England between 2014 and 2023.
The research team found that public perceptions of e-cigarettes had worsened considerably over the past decade, with an overall increase in the perceived harm of e-cigarettes since 2021, coinciding with a sharp rise in vaping among young people.
In June 2023, 57 per cent of respondents said they thought vaping was equally as harmful as smoking or more harmful, while only 27 per cent thought e-cigarettes were less harmful.
Sarah Jackson, the lead author and a principal research fellow at the UCL Institute of Epidemiology & Health Care, said, “These findings have important implications for public health. The risks of vaping are much lower than the risks of smoking, and this isn’t being clearly communicated to people.
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