Personalised nutrition and diet plans have been gaining attention on social media. Companies such as Zoe are taking a “holistic approach” to help their customers understand how specific foods or meals impact their body.
One way that Zoe does this is through blood sugar monitors. Users wear the sensor continuously for two weeks and log their food intake to measure their blood sugar levels after eating. Customers also complete at-home gut health and blood fat tests.
The company says that “even two healthy people can have wildly different responses to the same food”. So, it suggests that customers use their results to guide their food decisions.
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