Only 29 per cent of consumers in the UK are unaware that good oral health can support a healthier pregnancy, with lower risk of complications. This link proved to have the lowest awareness globally within the bespoke research. Pregnant women with poor gum health are more likely to give birth prematurely, suffer pre-eclampsia, or have a baby with low birth weight – meaning good oral health habits are critical.
When assessing the awareness of links between oral healthcare and diabetes, it was found that only 40 per cent of consumers in the UK were aware of the link and the impact this has on controlling blood sugar levels or managing diabetes, versus 51 per cent of consumers globally.
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