His comments are made following publication of a statement from dental regulator the General Dental Council as well as the 2020 review Dental Complaints Service (DCS) which highlight the worrying growth in "direct-to-consumer" orthodontics.
The GDC’s statement said:
The General Dental Council (GDC) welcomes innovation in dentistry that promotes safe care and improved services for dental patients.
Remote interactions and consultations, including those for healthcare and dentistry, are becoming more widely used and can provide significant benefits for patients, particularly in terms of access and affordability. Patients’ expectations of how they receive their care are also changing, with the benefits afforded by remote consultations resulting in increasing demand for these services. However, it is imperative that any innovation that affects the provision of dental services does not compromise fundamental patient safety measures or public confidence in dental services.
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