The record-setting campaign kicks off in July, which is National Cleft and Craniofacial Awareness and Prevention Month and will end on World Smile Day, October 6, 2023. Dentsply Sirona is proud to support its partner in this challenge and will donate $20,000 USD to Smile Train once the Guinness World Record title is reached.
Since 2021, Dentsply Sirona and Smile Train have partnered to advance the provision of safe, high-quality, and expert cleft care from diagnosis through to comprehensive care delivery. To date, Dentsply Sirona has proudly helped to fund cleft surgeries for over 1,000 children.
To set the record, the campaign needs the participation of thousands of people – over 20,000 – from all over the world, to submit pictures of their smiles in an online photo album. Everyone older than 13 years who would like to participate is welcome to upload a photo and share their smile!
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