Starting in July 2024, Asda’s own brand of oral hygiene products has featured NHS advice on products in over 500 Asda stores across the country.
The guidance is clearly displayed on the packaging, along with a link to more detailed information about mouth and throat cancer on the NHS website.
Figures from the Mouth Cancer Foundation have shown that it is the eighth most common type of cancer in the UK, with over 11,700 new cases diagnosed annually. The disease is twice as common in men as in women, and nearly eight in ten cases (78 per cent) occur in individuals over the age of 55.
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