The scheme will launch in nurseries and primary schools throughout England’s most deprived areas, aiming to protect children from tooth decay and set them on a path to better oral health.
Colgate-Palmolive is thrilled to be making a substantial contribution to this important scheme, with plans to donate over 23m toothbrushes and toothpastes over the next five years, along with educational materials from its esteemed Colgate ‘Bright Smiles, Bright Futures’ (BSPF) programme. This scheme addresses the worrying figures around children’s oral health in the UK. Currently, treatment for decayed teeth leads as the primary cause of hospital admissions for children aged five to nine, with shocking figures revealing that one in four five-year-olds suffer from tooth decay in England, with even higher rates of one in three in the most deprived areas.
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