The public awareness campaign, ‘Safe Smiles’, will highlight the benefits of safe dentistry and treatment when carried out in dental practices by trained and registered professionals.
Safe Smiles is a dental sector response to concerns about the growth of direct-to-consumer alternatives, with the campaign’s two organisers worried about patients performing treatments at home – potentially putting themselves in danger.
The campaign was announced at this year’s British Orthodontic Society annual conference in Manchester, in a joint press conference between the Oral Health Foundation and the British Orthodontic Society.
Recent research by the Oral Health Foundation reveals one in four (25 per cent) UK households have opted for some form of DIY dentistry during lockdown.
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