Timothy Ives, from Oakham in the East Midlands, launched the campaign after witnessing the “harmful impacts of significant sugar consumption in our modern diets.”
As a researcher and dental hygienist, he has observed the effects that sugar can have on not only oral health but also general health.
Tim said to LincsOnline, “Most of what’s killing us these days is related to sugar, and we’re consuming more and more.
“There’s a two per cent increase in sugar sales every year, and it’s really scary. There are other people out there who are trying to do something about it, but you’re fighting the world. Everybody thinks it’s a bit of a joke.”
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