Data collected by the Oral Health Foundation shows adults under-35 are spending a staggering £750 a year on dental treatment – more than three times the national average.
Young adults are investing around four times more in oral health treatment than their parents and nearly eight times that of their grandparents.
The statistics have been collected as part of National Smile Month – a campaign which aims to raise awareness about the importance of having good oral health.
The Oral Health Foundation says the gulf in spending highlights the growing popularity of cosmetic dentistry and how the smile is now linked to beauty as much as it is to health.
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