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London hygienist's trip to Philips US HQ for preview of Sonicare ExpertClean

​Anna Middleton had an epiphany to turn her work as a dental hygienist into a brand.

She subsequently set herself up as The ‘London Hygienist Ltd’ and has become a multi-award winning and influential dental professional with a thriving business. She works as a Key Opinion Leader for leading dental companies and has a flourishing social media presence.

As one of Philips KOLs, Anna was invited to visit its world HQ in Seattle Washington. Over two days she, along with fellow hygienist Laura McClune, were given an insight into the development of the first Sonicare toothbrush 25 years ago, as a precursor to learning about the latest Sonicare 7500 ExpertClean which is about to be launched in the UK.

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