By purchasing a range of pink products through the Practice Pink programme, customers help support the company’s efforts to raise awareness and support a cure for breast cancer and other cancers.
In October, a portion of sales from these pink products is donated to Cancer Research UK to support research, prevention efforts, and early detection of the disease, and to help improve access to care.
Cancer Research UK wants survival in the UK to be among the best in the world. The organisation focuses their efforts in four key areas – working to help prevent cancer, diagnose it earlier, develop new treatments and optimise current treatments by personalising them and making them even more effective. The organisation’s work is funded solely by donations.
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