Invisalign reinvents patients' orthodontic treatment experience

The immersive Invisalign Pop-Up experience has been created to reinvent the way consumers interact with the Invisalign brand, access information about teeth straightening and connect with Invisalign doctors in the local area network.

Consumer trends are changing fast. They are increasingly becoming digital-savvy, informed and want to stay in control of their choices. They are also busy, and want their experiences to be fast and convenient. The Invisalign Connect Pop-Up taps into these trends by offering an interactive brand activation, which takes them on the exciting digital journey to a new smile.

By bringing the Invisalign brand closer to consumers – and showcasing Invisalign technology in an engaging, non-clinical environment – visitors to the Invisalign Connect Pop-Up can explore the potential of clear aligner therapy, learn what to expect during treatment and how to get started with an Invisalign trained doctor. The Pop-up team will also be on hand to guide visitors and answer their questions about the Invisalign system.