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Innovative new whitening system launched

1 min read Teeth whitening
Professional whitening has never been so popular. The recent pandemic changed ways of meeting and communicating, and we now look at ourselves on screen, multiple times a day meaning 69 per cent of UK consumers now want to look good and attractive. Professional whitening is also one of the most popular cosmetic treatments to improve a smile given that it’s non-invasive, quick, and affordable. Whitening as a treatment is also unique as it may attract non-dental attendees to the practice who would not routinely visit the dentist, introducing an additional opportunity for oral health screening and disease prevention.

Colgate understands that current professional whitening systems can be challenging for patients with a recent survey showing:

Other challenges to current professional whitening systems include tooth sensitivity, gum irritation and multiple visits to the practice. Colgate saw the opportunity to simplify the professional take-home whitening experience by introducing Colgate Luminous.

Professional whitening made simple

Colgate Luminous is a convenient take-home whitening system which does not require the patient to have impressions, custom made trays or a gel. This also means treatment can be started straight away as part of a current appointment already underway. This makes it an ideal option for both busy patients and practices.

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