Healthcare brand partners with recycling app to encourage consumers to recycle

Recycling information and rewards are available on the Bower app for toothpaste products across four of Haleon’s oral health brands including, Sensodyne, Pronamel, Corsodyl and Aquafresh.

Monica Michalopoulou, GBI marketing director at Haleon, said, “At Haleon, we strive to make everyday health more sustainable by reducing the impact our business activities, products and supply chains have on the environment.

“We are truly proud to be joining forces with Bower through this partnership and we hope to help retailers answer consumer demand for more sustainable packaging across the oral care category.”

Enough plastic waste to circle the globe twice is created from toothpaste tubes that can't be recycled. Haleon and Bower’s partnership follows a review by the On Pack Recycling Label (OPRL) organisation to include mono polymer toothpaste tubes as part of kerbside recycling and collection. This means in the UK, recycle-ready tubes are eligible to be collected alongside usual weekly recycling.