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Graphic images may reduce sugary drink purchases

2 mins read Orthodontics Diet and nutrition
​Warning labels with photos linking sugary drink consumption with tooth decay may reduce purchases of the drinks.

That's according to a new study by researchers from Harvard T.H. Chan School of Public Health and Harvard Business School.

In a field study conducted in a hospital cafeteria, researchers found that graphic warning labels linking sugar to diabetes, obesity and poor dental health reduced sugary beverage purchases by 14.8%, while text warning labels and calorie labels had no effect.

'Warning labels have been around a long time for tobacco products, but they're a new concept for sugary drinks,' said study co-lead author Grant Donnelly, assistant professor of marketing at Ohio State University and former doctoral student at Harvard Business School.

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