The government is currently rolling out a national scheme to offer all pregnant women who smoke financial incentives alongside stop smoking support. However, funding for the scheme is set to run out in March 2025, which could undermine the progress made in reducing maternal smoking rates.
The Smoking in Pregnancy Challenge Group has called on the government to extend the scheme for the duration of this parliament.
The researchers looked at 47 studies, with more than 21,900 participants, that tested different reward schemes to help people who smoke to quit. Thirteen of the studies looked specifically at the provision of incentives during pregnancy.
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